You run your own show. You’re the epoxy flooring guy, the handyman, the driveway refinisher, the irrigation expert... you didn’t get into business to manage websites, social media, or mess with SEO. You got into business to do the work.

The truth is, your best clients search for you on Google Business Profile (GBP) before they ever pick up the phone. If your profile isn’t strong, you’re invisible.

Why your Google Business Profile matters more than almost everything else...

When someone types “hardscape refinishing St. Augustine” or “handyman near me Jacksonville”, they’re ready to hire. It’s not a casual browse; they want a pro and are prepared to hire YOU! But if your profile doesn't show up on the first page of Google for those key search terms, it's like you don't even exist.

Stats tell us nearly half of all Google searches have local intent. A well-filled GBP appears 80% more often in search results, and if you’re not in the top 3 listings in that “map pack” region? You’ll lose most of those leads, because the top 3 capture about 70% of clicks and calls. That means if you’re number four or five, you’re missing the bulk of the business.

Why marketing dollars alone won’t fix a weak profile...

You may have a slick website, and perhaps you're even spending on ads. That's a smart way to drive traffic, but studies show that when a lead finds you via your site or ad, they will check Google. They’ll read your reviews, look through your photos, your Q&A, and the rest of your profile before they pick up the phone. If your GBP is weak (few reviews, bad photos, no updates), they’ll choose someone else.

Your Google Business Profile is your first impression (even more than your website). It’s your 24/7 sales rep, and if it’s not doing its job, you’re essentially throwing money at marketing but leaking leads at the door.

What sets a strong GBP apart?

Here are the elements you need to dominate local search and convert leads:

• Volume of 5-star reviews: Reviews boost trust and rank. If you’re a local service provider and you don’t have many strong reviews, your competitor will outshine you.

• Complete Q&A section: Prospects ask and Google highlights answers. Fill in common questions about your services, like: “Do you refinish concrete patios?” or “What warranty do you offer?” This will build a mountain of trust and establish relevance.

• Regular articles/posts/updates: A GBP with fresh content shows Google and prospects you’re active. It helps you stand apart from competitors who “set it and forget it.”

• High-quality pictures and video: Show before-and-after refinished patios, your crew in action, finished driveways, service vehicles. Visual proof matters. Listings with photos are seen as much more reputable.

• Accurate and detailed business info: Hours, services, service area, description with your trade keywords. Google says if your information is incomplete, you’ll drop in rankings.

•  Optimised for your specific key terms: Your profile must speak your trade (handyman, epoxy flooring, roofing repair, lawn care, pest control) so Google matches you to those searches.

You don’t have to be a marketer—and you don’t have to waste a dime on ads until your profile works for you!

Here’s where I can help you out. I know you’re running service calls, managing jobs, and solving customer issues. You’re busy, and marketing isn’t your passion. The good news, is that marking is my passion, and I'm really good at it. I'll take all the pressure, stress, and hassle off your plate by turning your GBP into your best sales rep. Together, we will

• Claim and fully optimise your Google Business Profile for your trade and location (handyman St. Augustine, pool service Jacksonville, etc.)

• Install my system that collects consistent 5-star reviews and manages them for you

• Automate a Q&A framework and populate it with your real customer questions

• Publish service-specific posts and content on your profile that speaks your language (epoxy flooring jobs, concrete polishing jobs, irrigation system installs)

• Upload strong visuals (photos + short video) that show your work, your team, your process

• Turn "tire kickers" into customers through a streamlined and straightforward online booking process

• Provide live-answer support by a real person who answers your business phone when it rings, so you never miss an opportunity

We’ll build all this before you spend a penny on paid advertising or push hard on your website, because with a strong and optimised profile in place, you’ll get far better ROI from your ad campaigns (I can help you with that too... when you're ready).

For tradesmen, service pros, and solo operators...

Whether you’re a handyman, epoxy flooring or hardscape refinisher, concrete polishing pro, HVAC, plumbing, electrical, roofing, garage door, chimney sweep, irrigation, water-treatment, septic, painting, pool service, landscape, lawn care, pest control, air-duct cleaning, appliance repair, locksmith, gutter, siding, or offer any other kind of service… this will work for you. Why? Because the game is local. The game is visible. And the game is winning the top spots on Google.

Final word

You are good at what you do, and digital marketing doesn’t have to be your struggle anymore. Your Google Business Profile can become the tool that shows up when someone types “service + my city” and chooses you over the competition. If you’re not in the top three, you’re invisible to the action, and if your profile lacks reviews, photos, and content, your marketing dollars leak.

Let me help you fix that. Together we’ll build a profile that acts like your best salesperson—visible, credible, active—so you stand out as the obvious choice. Then, when you’re ready, you’ll spend on ads that convert, not on marketing that drains.

Shoot me a call or text right now at (904) 531-4668 or schedule a free discovery call so I can show you how I can help you book more jobs and make more money with way less effort or stress.